Amazon announced recently that it will be shutting down Freevee after acquiring the company in 2020. Freevee, a streaming service that offered a selection of free movies, TV shows, and other content supported by advertising, was integrated with Amazon’s own ad-supported video service IMDB TV. Amazon’s decision to shut down Freevee is part of its effort to consolidate its various streaming platforms and focus on expanding IMDB TV’s offerings.
The acquisition of Freevee by Amazon in 2020 was seen as a strategic move to enhance the content library of IMDB TV and attract more users to the platform. The integration of Freevee’s content into IMDB TV helped to expand the selection of ad-supported movies and TV shows available to viewers, making IMDB TV a more attractive option for those looking for free streaming services.
However, with the decision to shut down Freevee, Amazon is now looking to streamline its offerings and concentrate its resources on IMDB TV. By consolidating its ad-supported streaming services under the IMDB TV brand, Amazon aims to create a more cohesive and competitive platform in the increasingly crowded streaming market.
The closure of Freevee is not the first time Amazon has made changes to its streaming services. In 2019, Amazon launched IMDb Freedive, a free streaming service that was later rebranded as IMDB TV. This rebranding was part of Amazon’s broader strategy to leverage the popularity of the IMDB brand and expand its presence in the ad-supported streaming space.
While the closure of Freevee may disappoint some viewers who enjoyed its content offerings, Amazon is likely betting on the long-term success of IMDB TV as its primary ad-supported streaming service. By focusing on IMDB TV and consolidating its resources, Amazon aims to strengthen its position in the competitive streaming market and attract more users to its platform.
Overall, Amazon’s decision to shut down Freevee reflects the company’s strategic efforts to streamline its streaming services and position IMDB TV as a key player in the ad-supported streaming landscape. As Amazon continues to evolve its streaming offerings, users can expect to see more changes and improvements to its platforms in the future.
